How did Frankfurt become the best 'sales house' in Europe?

How did Frankfurt become the best 'sales house' in Europe?


Under the guidance of the Director of the Director of Markus Krosche, Frankfurt continued to sell at a high price of their best players. This club has a closed process to push young players into the stars …

Super profit business model

Most clubs will feel insecure, even starting to panic, if at the end of the season, they have to think about selling their best striker. Some other teams, perhaps easier to understand, will fight to the end to retain that key factor.

But with Eintracht Frankfurt, under the guidance of sports director Markus Krosche, let the top goalscores leave, as they did in 4 of the last 7 Bundesliga seasons, quickly became an indispensable and natural part of the club's sustainable development strategy.

“I call them the 'destination clubs',” Krosche said in an interview with Sky Sports in August 2024, referring to teams like PSG, Man City and Liverpool. “We are a transfer club, specializing in selling players to such destination clubs.”

“This is what I told the players: 'If your development is faster than the development of the club, and I get the expected price, I will let you leave'. That's why so many young talents want to go to Frankfurt, because we know what to do to develop them.

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